Wendy Lo of City of Glasgow College has won Coup de Pates’ Chefs at Play, after a four-way final cook-off last week.Lo, 23, a student chef and a protégée of Masterchef: The Professionals winner and City of Glasgow College chef lecturer Gary MacLean, wowed judges with her “stunning” take on the competition brief A Taste of Spring.She made a sweet Coup de Pates tartelette case, filled with honey blossom mousse, topped with elderflower and strawberry jelly and lemon curd, garnished with fresh strawberries, blueberries and pistachio nuts.The on-the-go patisserie item will now be recreated by Lo and Coup de Pates’ team of development chefs for sale at this year’s Taste of London Festival in June.Lo said: “I’m so excited, I can’t really take it in. It was such a close call, because everybody’s creations were so good, and so different.“To have it recreated for Taste of London, and to get the chance to work there with the team, is such an amazing opportunity for me – I can’t wait.”The finalists:Winner: Wendy Lo, 23, Glasgow College: A Taste of SpringHighly Commended: Aaron Kenny, 23, Combined Services: Orelys and Lime Frappe TartRunner-up: Jennifer Brummitt, 22, Owner of The Sweet Life sandwich bar: Traditional Mojito TartRunner-up: Alice Prothero, 21, University College Birmingham: Margarita Taco
Fewer putting greens, more walking trailsSo what do buyers want instead? Pools, clubhouses, and fitness centers are still popular, the Construction Dive post says, but buyers now want meandering walking paths with places to stop and exercise, rest, or look at outdoor art exhibits.Rise Communities, which developed a 3,000-acre master-planned community south of Houston called Meridiana, focused on “education and engagement” with features such as a solar observatory and a number of learning labs for residents. There’s a planetarium, a weather station, and a dock where water-habitat experiments can take place.Some developers also are using land more gently by incorporating green space, parks, and trails instead of flattening large expanses of land and removing all trees. A community near Folsom, California, for example, is offering mountain biking and hiking trails to make use of the natural topography. The Daybreak development outside Salt Lake City offers similar amenities. At Babcock Ranch in Florida, look for kayaking, canoeing, and paddle-boarding. But not golf. The days of golf-course communities may be numbered, with developers finding home buyers are more interested in hiking trails and shared gardens than they are in living right next door to a golf course.Citing an article that appeared in Florida’s Sarasota Herald-Tribune, Construction Dive reports that master-planned communities built around a mandatory-membership course are getting scarcer as homebuyers look for different kinds of amenities. One developer told the newspaper, “Just shoot me if I ever mention developing another golf-course community.”The phenomenon is not limited to Florida. Course-side houses are getting harder to sell, and a lack of interest is forcing some golfing subdivisions to raise membership fees, making them even less attractive to potential buyers.Golf courses ranked near the top of the “most unwanted” features list from the National Association of Home Builders in 2013, just behind elevators, and as many as 160 golf courses are closing each year. Nationwide, the Herald-Tribune said, 643 eighteen-hole courses have closed since 2006; for every new course that opens, 10 close.
Related Posts Tags:#data#declared data#marketing#martech#Mobile First The arrival of martech was heralded as the next stage of marketing. These platforms enabled marketers to gather endless reams of data so they could reconfigure their approach and boost their conversions. The theory was that the better businesses got to know their customers, the more appealing they could make their offers.What actually happened was that businesses gathered an overwhelming amount of data — and had a hard time determining what was truly valuable. “Companies began collecting all sorts of data because they quite frankly didn’t know what may end up being useful — or when or how!” Karl Van den Bergh, chief marketing officer at data platform DataStax, said. “Many went overboard in collecting data that has since proved meaningless to improve customer experience, expand markets or offer new services.”Martech and its massive data load have created undue complexity around identifying consumer preferences and intent. Every brand has the opportunity to use its digital spend to get closer to its customers, but most aren’t taking advantage of it. Declared data platform Jebbit thinks the key lies in what martech isn’t doing: building a relationship with the customer.Behavior Doesn’t Necessarily Indicate IntentionJebbit’s co-founders, CEO Tom Coburn and president Jonathan Lacoste, realized that martech was adding layers to what marketers needed to know: How do we understand customers’ motivations and anticipate their needs? Martech platforms were assembling large quantities of transactional data; while it was firsthand information, it left a lot of holes to be filled.Marketers, after all, knew when a customer purchased something, how much he paid, and what the product was. But they didn’t know why he bought the item or what the likelihood was that he would do it again. “Instead of simply asking a consumer what he wanted, we captured as much data as we could about what he did to try to predict what he might want next,” explains Coburn. “Marketers were overburdened and their processes were overcomplicated to make them think they needed tech they didn’t to solve a problem with a simple solution: Ask the consumer what he wants.”It may not be surprising, then, that the idea underpinning Jebbit — to speak to the consumer directly — came from two founders outside the industry. Coburn and Lacoste, realizing that most marketers today rely on third-party data, researched the inaccuracies of third-party data and the problems associated with capturing information from consumers themselves. Most online options weren’t engaging, simply asking consumers to fill in dots to win a shot at a prize; offline methods, like focus groups, faced the challenge of people falling into groupthink. And, perhaps most importantly, scale was an issue: Everyone is trying to achieve the holy grail of 1:1 marketing, but businesses can’t do that on an insight or inference from a focus group that’s applied to a whole external audience.One-on-one questions and interactions, however, don’t incentivize bad information — there’s no one to impress and no potential prize to lose. What’s at stake, however, is more of what consumers don’t want: products missing crucial features or ads showcasing items the consumer will never buy again. Jebbit’s team looked for ways to gather information that felt informative, not invasive; they knew that allowing consumers to opt in would enable the brand to capture psychographic information in an honest manner. And with that trust, its platform can ask questions to get to the underlying motivations of any purchase a consumer has made or plans to make.“In reality, the data most martech platforms offer is based on the past or the present,” Coburn explains. “It doesn’t deal in the future; it doesn’t ask people what they’ll do next. So martech has lulled marketers into thinking they’re focusing on the future when they’re really working in the past.”Why Declared Data Stands to Change the Data Vendor LandscapeJebbit’s focus on declared data, or data actively provided by consumers, envisions a future in which marketers have less data, but the data they have is high-quality. By eliminating concerns related to data misappropriation, the platform aims to create a transparent experience that delivers personalized offers and content to consumers.Jebbit recently ran a small consumer study to assess how accurate consumers felt the data marketers were using to feed them offers was. The result? Not too accurate. That hurt their trust in those brands, and it ensured neither side of the equation was getting what it wanted. Coburn says that declared data’s strength comes from two factors: how it collects information and what it answers.“Brands can ask anything they want to know or see value from,” he says. “For example, if Southwest is asking what type of traveler you are, Southwest can capture that from an interactive mobile-first web experience, resulting in personalized ads later. Behavioral data infers, and this method gets rid of that unnecessary complexity by letting brands engage personally with customers.” Not only does that give brands information to activate in the future, but it also enables them to directly influence the affinity a consumer has for the brand.Jebbit’s worked with brands like Cathay Pacific Airways. Cathay Pacific Airways ran several Jebbit experiences to capture where visitors might want to go next to give them personalized sets of routes Cathay Pacific runs. The airline went beyond consumers’ searched destinations into discovery. By combining recommendations with personalized offers, the company saw increased consideration.“Declared data takes really simple data points that have traditionally been hard to scale at large,” Coburn explains, “and makes those points relevant. It creates a competitive data set, and it allows the brand to build its own differentiated first-party data. It puts the money-making power back in brands’ hands.”Martech may have been viewed as the savior of marketing, enabling the art of marketing to meet with science. But martech platforms have provided so much data that they may have become a hindrance rather than a help. Declared data looks to simplify what’s become overly complicated and make consent-based marketing the rule, not the exception. Brad is the editor overseeing contributed content at ReadWrite.com. He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at readwrite.com. What it Takes to Build a Highly Secure FinTech … Follow the Puck How Data Analytics Can Save Lives AI: How it’s Impacting Surveillance Data Storage Brad AndersonEditor In Chief at ReadWrite
Aston Villa ace Jack Grealish: How Ireland link sparkedby Paul Vegasa month agoSend to a friendShare the loveAston Villa star Jack Grealish has spoken how he sparked an international tug of war for his future.Grealish had trials for England at youth level when he was 15 but ended up hitting his head on a sink and had to be sent home.Before the next camp came around, Grealish ended up having trials for Ireland. Grealish told The Sun: “When I was young, I had trials for England. I think I was 15.”I got there and I was rooming with Diego Poyet, Gus Poyet’s son.”I woke up in the middle of the night.”I don’t know what it was, but I somehow collapsed in the bathroom and hit my head on the sink.”Grealish added that he wanted to stay at the training camp but wasn’t allowed to. After hitting his head on the sink, Grealish was sent home and ended up playing for Ireland at youth levelHe said: “Diego woke up and found me. I had to go and get checked out by the doctors.”The next morning I was completely fine, and I was like, ‘Please let me stay, let me stay’.”But they said, ‘No, you need to go home. You can come to the next camp’. “During that time I had trials for Ireland.” About the authorPaul VegasShare the loveHave your say
Story Highlights The Government continues to place significant emphasis on reforming the sector in an effort to promote entrepreneurship and remove barriers hindering the establishment of small businesses. The Minister was speaking at the Magna Rewards 10th Anniversary celebration dinner on October 15 at the Terra Nova Hotel, St. Andrew. The Security of Interest in Personal Property Act will increase access to credit by allowing businesses to use assets such as intellectual property for collateral. Industry, Investment and Commerce Minister, Hon. Anthony Hylton, says the sustained growth and development of the local economy lies in the strength of the Micro, Small and Medium-sized Enterprise (MSME) sector.He notes that, as such, the Government continues to place significant emphasis on reforming the sector in an effort to promote entrepreneurship and remove barriers hindering the establishment of small businesses.The Minister, who was speaking at the Magna Rewards 10th Anniversary celebration dinner on October 15 at the Terra Nova Hotel, St. Andrew, said the recently passed MSME and Entrepreneurship Policy aims to establish the framework for addressing some of the impediments to small enterprise development.“Entrepreneurship and innovation will play a critical role in transforming the local economy into one that is significantly more dynamic and robust, and one which offers growth opportunities for business enterprises,” he stated.Other key policies, as part of the Government’s support for the sector, include the Security of Interest in Personal Property Act, which will increase access to credit by allowing businesses to use assets such as intellectual property for collateral.Other notable improvements scheduled to come on stream include: the Insolvency Act, which will result in a reduction in the cost of failure in business, by absorbing much of the start-up risk; and the Trade Marks Act, geared at improving the business and commercial environments for the growth of creative industries.In the meantime, the Minister congratulated Magna Rewards on its 10th anniversary, noting that “10 years in business and 10 years of providing service to the Jamaican consumer is a solid and noteworthy milestone”.“(I commend you for being) Jamaica’s first loyalty programme, for being a trailblazer on the Jamaican business landscape and for adding value to the (spending power) of the Jamaican consumer,” he stated.Executive Vice President at the Bank of Nova Scotia Jamaica Limited., Wayne Powell, said while he was a “doubting Thomas” when Magna first approached the bank 10 years ago, he must now admit that the partnership “is the greatest thing to happen to Scotia Bank for many years”.“When we examine the benefits that Magna has passed on to our customers, we are extremely proud of our relations with Magna,” he stated.Chief Operating Officer, Bashco Trading Company, Elias Azan, also added to the praises, noting that collaboration with Magna was a good decision for his company. “Our customers absolutely love it, as it makes such a big difference to them, especially in today’s economy,” he said.General Manager, Magna Rewards Caribbean, Trevor Clarke, said over the years, he has seen many loyalty programmes come and go, but the sustained success of Magna “is a testament to the strong team and partners that we have on the programme”.He noted that the company started in Jamaica in 2003, with only a handful of partners, but 10 years later, that number has grown to over 70 partners with more than 200 locations islandwide.“Today, Magna has over 500,000 customers and card holders in Jamaica, who annually swipe their Magna cards five million times, and that equates to sales of over $20 billion here in Jamaica, every year,” he informed.He said the company issued over $227 million in vouchers to card holders in 2012 and, as it looks forward to the next 10 years, the team will continue to look for ways to improve the programme, to enhance the value to its customers and merchants.Magna Rewards is a Barbadian-based electronic loyalty programme designed to reward loyal customers for shopping at partnering companies. The programme enlists retail partners from a number of industries, including finance, insurance, supermarkets, pharmacies, security and services, and motor vehicle services.
OSU sophomore defensive lineman Joey Bosa (left) forces a fumble from Cincinnati redshirt-sophomore quarterback Gunner Kiel during a Sept. 27 game at Ohio Stadium. The fumble resulted in an OSU safety.Credit: Chelsea Spears / Multimedia editorLed by a redshirt-freshman quarterback and a largely inexperienced offensive line, Ohio State put on one of the best offensive performances in school history Saturday, as it rolled to a 50-28 victory against Cincinnati.The Buckeye offense totaled 710 total yards against the Bearcats, just eight yards shy of the school record.In addition to yardage, the Buckeyes broke the school record and tied an FBS record for first downs with 45 and tied a school record for most plays run with 101.OSU coach Urban Meyer said after the game that the offensive diversity — along with improved line play — is what contributed to the record-setting night.“We’re an offensive line-driven team. And they won the game for us. And they controlled that line of scrimmage,” Meyer said. “They protected our (redshirt-freshman) quarterback. J.T. (Barrett) played well. Other than a dropped third down and a fumble, I was very pleased for the night, offensively.”The explosive and balanced attack could have easily broken the school record, had it not been for a fumble by freshman running back Curtis Samuel and a dropped third-down pass by senior wide receiver Devin Smith, both in the second quarter. Despite the drop, though, Smith scored twice on the night.Smith’s fellow senior, tight end Jeff Heuerman, who recorded three catches for 38 yards Saturday after sitting out the Kent State game because of a foot injury, said the Buckeyes could have played even better.“We did a whole lot as an offense tonight. The crazy part is we didn’t play our best,” Heuerman said after the game. “We left points and yards out there, too. We punted once, but we fumbled and kicked two field goals. Overall, it was a pretty impressive performance.”Perhaps the most impressive performer was Barrett, who totaled 409 yards of offense. His performance left him just three yards shy of the all-time school record for most individual yards in a game, a mark held by Art Schlichter, a quarterback who accumulated 412 yards against Florida State in 1981.Barrett completed 26 of his 36 pass attempts for 330 yards Saturday, and six of those completions were to sophomore H-back Dontre Wilson, whom Barrett found wide open for a 24-yard score late in the third quarter.Wilson said Barrett’s hard work in practice is starting to show during games.“He is playing very well. I always knew he had it in him because he is such a great leader,” Wilson said. “He works really hard and now, he is just perfecting his craft.”Barrett said he attributes his big night to the big guys up front.“All the credit goes to the offensive line,” he said following the game. “They got it started for us and that’s what coach Meyer always talks about is relying on them to keep the offense going.”The Buckeyes seemed to do just that as Barrett was sacked only once, and OSU rushed for 380 yards.Of the 380 yards on the ground, 182 belonged to sophomore running back Ezekiel Elliott in a new career high. But Elliott also said afterward that the offensive line deserves the credit, despite his big stat line.“It all goes to the line. The line made those big holes. It is not that hard to run when you got those gaping holes,” he said.Co-offensive coordinator and quarterbacks coach Tom Herman said following the game that it did not dawn on him how impressive Elliot was until after the clock hit zero.“I honestly didn’t realize we had run the ball so well until the end of the game,” Herman said. “The guys up front deserve a lot of that credit too. (Elliot) certainly got his pads north and south and was running through arm tackles, and it was fun to watch him run tonight.”Cincinnati coach Tommy Tuberville said he thought his team played hard, but it couldn’t find a way to stop the Buckeye rushing game.“I’m proud of my team for fighting,” he said. “Effort was good on both sides and we played hard. We just got knocked off the ball on zone plays.”The win over the Bearcats marked Meyer’s first-ever win over Tuberville in three tries. Meyer lost twice to Tuberville when both coached in the Southeastern Conference at Florida and Auburn, respectively.The Buckeyes are set to travel to College Park, Md., to take on the Maryland Terrapins on Saturday. Kickoff is scheduled for noon.
Former West Ham manager Slaven Bilic has praised Javier Hernandez as a “natural goalscorer” and believes that the forward’s struggles this season have mostly been down to a lack of pre-season training last summerThe Mexico international came on as a substitute on the second-half and scored a stunning curling effort to secure a point for West Ham in their 1-1 draw against Chelsea on Sunday.The strike marked the fourth time Hernandez had appeared as a substitute and scored at Stamford Bridge with Bilic, who was fired from the club earlier this season, praising the 29 year-old for what he brings to the side.Jose Mourinho is sold on Lampard succeeding at Chelsea Tomás Pavel Ibarra Meda – September 14, 2019 Jose Mourinho wanted to give his two cents on Frank Lampard’s odds as the new Chelsea FC manager, he thinks he will succeed.There really…“He’s a natural goalscorer and he’s there where he has to be. He’s not dangerous outside the box or around the box, but in the box, he’s the best finisher. Everything he thinks about is being in the box to come for a second ball,” said Bilic, according to Sky Sports.“He had some difficult times in the beginning. I don’t think he did all of pre-season because of the Confederations Cup but he is a brilliant goalscorer.“He’s a brilliant guy, a good person to have in the dressing room. He doesn’t cause problems, he can be angry but for five or ten minutes, no more than that. He is a good guy.”
Eight wildland fire personnel from the Division of Forestry assisted firefighters from the Anchor Point Volunteer Fire Department, Ninilchik Emergency Services and Central Emergency Services to stop the spread of the fire. The fire was declared contained at approximately 4 p.m. With warmer-than-normal temperatures and early snow melt this spring, pre-green-up conditions on the Kenai Peninsula and most other areas around the state are very dry and vulnerable to wildfire. The dead, dry grass and brush are receptive to any ignition sources and residents should use caution with any kind of burning and other activities that could spark a wildfire. The fire was reported at 1:18 p.m. The fire started in a subdivision in the area of Oil Well Road and Bluff Drive.Ninilchik Emergency Services was first to arrive on scene and the fire was burning in grass, moving northeast up a bluff toward several homes. At least two homes immediately threatened by the fire were evacuated and the fire damaged siding on one home as it passed by. Firefighters were able to douse the fire before the structure became fully involved. Facebook0TwitterEmailPrintFriendly分享Local fire departments and the Alaska Division of Forestry helped keep a 2 ½ -acre brush fire in check Saturday in the area of Oil Well Road and Bluff Drive, in Ninilchik. No structures were lost in the fire and there were no injuries. The evacuation order was lifted at approximately 3:30 p.m. It was a human-caused fire but the specific cause is under investigation. For more information about safe burning practices in Alaska, go to https://dnr.alaska.gov/burn.
The Arkansas Economic Development Commission (AEDC) is looking to fill the newly created position of Arkansas military affairs director. The director will be crucial to the state’s efforts to support growth and enhancement of the military presence in Arkansas as well as to improve Arkansas’ military-friendly environment for service members, military dependents, military retirees, and businesses that bring military and base-related jobs to the state.The military affairs director will be housed at AEDC’s office in Little Rock. The director will act as a liaison to Arkansas’ congressional delegation on defense, military and BRAC issues and will encourage the preservation and expansion of military missions in the state.“Arkansas is home to several very significant military installations, and we want to ensure that we remain a great location for current and future servicemen,” said AEDC Executive Director Mike Preston. “We know there are retired servicemen and others who have experience with military protocol and legislative issues who would be a great fit for this position.”While prior military service is not required, preferred candidates will have extensive knowledge of DOD, the national defense authorization act, the Air Force, National Guard or other defense organizations, as well as experience working with legislative issues at the local and national level.Interested candidates can apply at the state’s employment website by searching for position number 22094979. Candidates must apply prior to Aug. 20 when the position closes. Dan Cohen AUTHOR