Cocoa Industry to be expanded

first_imgFacebook Twitter Google+LinkedInPinterestWhatsAppKingston, Jamaica, February 6, 2017 – Minister of Industry, Commerce, Agriculture and Fisheries, Hon. Karl Samuda, says the Government is committed to the expansion of the cocoa industry and will be offering increased support to stakeholders.  He said the Ministry, through the extension services of the Rural Agricultural Development Authority (RADA), will be designating teams to work directly with the farmers in the cocoa industry.  “Small farmers will receive the benefit of highly skilled extension officers who will visit with them, guide them and assist them in how to manage their farms,” the Minister said.Mr. Samuda said the extension officers will also provide technical guidance to farmers on reaping practices, as well as in detecting and reacting to any introduction of diseases within fields.  Addressing the opening ceremony for a two-day International Fine Cocoa Conference and Chocolate Expo at the Spanish Court Hotel, today (February 6), the Minister said this collaboration between the Government and the independent cocoa farmers is crucial.   In addition to technical advice, farmers will be provided with seedlings and other productivity incentives to encourage an expansion of cocoa production to more parishes across the island.Meanwhile, Mr. Samuda said legislation to establish the Jamaica Agricultural Commodities Regulatory Authority (JACRA), which was passed in the House of Representatives in September last year, will allow cocoa farmers to determine their prices and enable higher levels of competition within the industry.The JACRA results from the merger of the Coffee Industry Board, Cocoa Industry Board, the regulatory functions of the Coconut Industry Board and the Export Division of the Ministry. It is responsible for the development, regulation, promotion and standardization of the agricultural commodities industry.   It is intended to ensure the efficient and competitive development of the sector.“Instead of the industry being controlled by the Government dictating prices for the product, the new legislation, which focuses on regulating industries that contain brands that are critical to Jamaica, allows the players within the industry to be free to market their own product.  This means an independent farmer can go and market his own product and go in search of the best price,” Mr. Samuda said.  He said the Government will focus on monitoring the integrity of the quality of products in the market, to ensure it meets internationally recognized standards.  The Minister said this provides a new opportunity for the cocoa industry. “A new door has opened and the Government will be doing everything to promote the expansion of cocoa production,” he added.The International Fine Cocoa Conference and Chocolate Expo was hosted through the International Fine Cocoa Innovation Centre, a project of the Cocoa Research Centre of the University of the West Indies, St. Augustine Campus.  The event brought together 100 delegates from across the Caribbean and the United States of America. There were sessions on a range of current issues related to the industry, such as disease control, certification, value-addition and processing. Related Items:#magneticmedianews ALERT # 2 ON POTENTIAL TROPICAL CYCLONE NINE ISSUED BY THE BAHAMAS DEPARTMENT OF METEOROLOGY THURSDAY 12TH SEPTEMBER, 2019 AT 9 PM EDT The Luxury of Grace Bay in Down Town Provo Recommended for you Electricity Cost of Service Study among the big agenda items at September 11 Cabinet meeting Facebook Twitter Google+LinkedInPinterestWhatsApplast_img read more

Drug Mules jailed in Bahamas claims lured to drug trafficking by desperate

first_img Related Items:#DEU, #drugmules, #magneticmedianews Facebook Twitter Google+LinkedInPinterestWhatsApp#Bahamas, August 19, 2017 – Nassau – Two women in desperate, even vulnerable situations are lured into drug trafficking from their home countries and were this week fined and jailed for cocaine smuggling.    A woman from Suriname – Nicole Akeola and the other from Guyana – Ieasha Graham were behind the Drug Enforcement Unit arrests of two women who came into the country on Caribbean Airlines and were found, each, with nine pounds of illicit drugs.Ieasha GrahamWhen they appeared in court, each had a sad story to tell and the judge admitted to having sympathy but still fined each young woman $10,000 and gave them two years in jail.    One woman said her mother died and left her to care for two teenaged siblings, no telling what will happen to those children now.   The other said she needed money, even considered prostitution to take care of an ailing grand-mother.With stories which were strikingly similar, both women claimed to have been told that a man would be waiting in The Bahamas for them, pay them for being #drugmules and they could return home.    Instead, they were caught red-handed with the cocaine by the #DEU – one at the airport, the other at a hotel.#MagneticMediaNews Facebook Twitter Google+LinkedInPinterestWhatsApplast_img read more

6 Google Ad Extensions to Supercharge Your Clickthrough Rate

first_img Free Webinar | Sept 5: Tips and Tools for Making Progress Toward Important Goals Attend this free webinar and learn how you can maximize efficiency while getting the most critical things done right. Opinions expressed by Entrepreneur contributors are their own. In their book Ultimate Guide to Google AdWords, online advertising and Google AdWords experts Perry Marshall, Mike Rhodes and Bryan Todd offer information that will help you get more clicks from Google for less money, convert more visitors to buyers, and make your online business more effective than ever. In this edited excerpt, the authors explain how adding extensions to your Google ads can increase your clickthrough rate. Ad extensions boost clickthrough rates — these extra links and lines of copy make your ads more visible and more relevant at the same time. And when you improve your visibility and relevance, you increase your clickthrough rate (CTR).Here are six of the extensions available and how to make the best use of them:Ad Extension No. 1: Sitelinks. If your ad is showing in one of the top three premium spots, you can show sitelink extensions. These appear as additional links underneath your main ad. They don’t cost any extra, they offer more specific and relevant options for your prospect to click on, and they let you take visitors directly to the most relevant page.Best of all, they take up more space on the Google results page, pushing your competitors and the organic search listings further down and out of the way.Let’s say your website sells a particular brand of men’s shirts. You bid on the brand name as a keyword and write an ad that specifically offers a deal on long-sleeve crewnecks. With sitelinks, you can also add in three or four additional links in your ad that take visitors to offers for turtlenecks, short sleeve shirts or even hoodies, all from the same brand. Or you can highlight other information that may be of particular interest to the searcher, such as your “About Us” page, or your “Shipping and Returns Policy” page.Ad Extension No. 2: Call Extensions. In late 2013, Google adjusted their editorial guidelines so you can no longer include a phone number in the headline or text of your ad. That’s actually a good thing, because the phone number option is now available through the call extensions feature instead. Activate this, and the phone number of your choice will appear underneath your ad as an additional free line. That buys you extra space for ad copy and allows your ad to catch more eyeballs by taking up more space on the results page.Call extensions are especially powerful when they show on mobile phones: You can set it so users click on your phone number and connect to you directly from your ad. That’s particularly handy if you have a site that doesn’t display well on mobile devices; better still, if the primary call-to-action on your landing page is to call your phone number. Your contact number will show at the top of your ad in place of your headline, highlighted in blue to indicate that it’s clickable.Ad Extension No. 3: Location. This is similar to call extensions except that, instead of showing your contact phone number, Google will show your physical location. This is an excellent feature for local brick-and-mortar businesses that want to increase foot traffic to their location.Ad Extension No. 4: Images. If you want to increase the visibility of your ads, this is arguably the most effective of Google’s ad extensions. Plus, very few AdWords advertisers make use of image ads. That’s a huge advantage for you.When you activate this extension, three images appear above your ads, featuring your product or brand. This is a great opportunity to simultaneously improve your visibility, your branding and your CTR. But it’ll take some work to get this extension up and running. This only activates for ads in top position on the page, and you’ll have to talk to your AdWords account representative to organize the setup process.Ad Extension No. 5: Reviews. This specifically refers to reviews, not by individual buyers, but by reputable media outlets or blogs. This is another extension that’s tricky to set up. To qualify for this, you’ll need the URL of the webpage that contains your review, then either select a direct quote or write a paraphrased version of no more than 67 characters, including the source name. You then need to provide Google with the URL of the third-party site on which the review can be found. And you’ll need to post the same quote on your landing page.If you’re willing to do the dance, once you activate it, this extension will display the review quote as an extra line below your ad.Ad Extension No. 6: Annotations. Annotations are additional snippets of text or information that appear below your ad. They come in three types:1. Seller ratings. If your product or service is featured on renowned independent review sites (such as Yelp, Bazaarvoice, PriceGrabber, Shopzilla, etc.), Google will compile the results and show your average rating out of five stars. You need to have had at least 30 unique reviews during the previous 12 months and an aver­age score of at least 3.5 out of 5. Be proactive with this, and ask your customers to leave reviews of your product.2. Social. If your AdWords account is linked to your Google+ page, this annotation will display your number of followers or fans. This will increase your visibility by making your ad stand out. Plus, if you have a significant number of followers, it will add social proof, which can in turn increase your CTR and your conversions. To qualify for this extension, you must have a verified URL from your Google+ page, the domain of your Google+ page must match the domain in your ads, and your Google+ page must have what Google calls “high-quality posts and a signifi­cant number of followers.” “Significant,” in this instance, generally means 100 or more.3. Previous visits. This feature is controlled entirely by Google. They’ll displays your prospect’s previous activity in connection with your website. For example, appear­ing as an extra line below your ad, it might say: “You visited xyz.com three times. Last visit: today.” October 28, 2014 6 min read Register Now »last_img read more