now, many people want to invest to join the shop, but the jewelry is a high profit, if poor management nor stable money, so when to join the shop but also pay attention to some skills, today network Xiaobian to tell everyone about what are the skills to open the shop.
1 to revitalize the jewelry store, first of all to readjust the product system: tire, jewelry, daily necessities and cosmetics and cosmetic tools. Must pay attention in the collocation of products: (1) tire to all; (2) jewelry should be refined; (3) department to odd; (4) to commonly used cosmetics. This is the general direction of further analysis, such as tire, the headdress of the current mainstream: ordinary rope, headdress flower, hairpin, ring, headband, word folder, banana clip, frog clip, and each kind of style and a thick thin, transparent, seamed, seamless, the owner must in all styles and the colors are covered to the case, try to buy black headdress.
3 publicity, can please 1~2 clerk, uniform dress, uniform above the slogan; do not consider the commercial street outside the individual, because customers usually don’t have to a car or a special home accessories shop, shop should rely on the flow of people near to operate, to pay special attention to the main shop signage design, shop, store brand outreach environment, to attract the attention of customers.
4 in the marketing problem, must put an end to bargain. As mentioned earlier, the price impact on the store’s little profit, but will form a misunderstanding of the store customers. The owner can do regular promotional activities, a special offer products such as float in front of the store display, the purchase price is cheap, cost-effective products unified "two a" or "five yuan a" for sale, one can shop for poly popularity, two is to drive sales; in addition, the store can also carry out the "two send a", "three for two" activities, such as buying a scarf, a hat, a pair of earmuffs; buy a box of a lipstick, eye shadow, blush a box, send a cosmetic brush, side mirror, activities and so on, and strive to make customers feel benefits.
5 will be the main push of the jewelry worn on the doll, placed in the window position, to customers with products rich, vivid impression of collocation. At the same time, we must pay attention to the dolls on display the best replacement on a regular basis, keep fresh.
6 in order to increase the amount of group purchase, can be the main university. Reluctant to give up the child can not hold the wolf, the main sponsor of the University in the song and dance clubs or other recreational activities jewelry, and then talk to each other to buy. In general, as long as the price is low, it is likely to reach cooperation.