was brave enough to stand up and claim that CD was superior in almost every way to music downloaded from the internet. Who is this man who is so keen on music? He is an analyst at Research Mark (Jupiter) Mulligan (Mark Mulligan).
some people want to make money online content and services, at least in Europe, there are such people. For them, he said in a report * set people thinking said: "compared to the paid download, CD is a simple way to buy and enjoy the music." He then pointed out, download music quality is lower than CD, flash plastic CD to use more durable, more easy to backup, better compatibility, and less vulnerable to the digital rights management (DRM) software for complex problems. Digital rights management software is necessary to prevent piracy and unlimited backup.
the final barrier may be lifted. This year, the third major record company (EMI) announced plans without copyright protection under the condition of the apple (Apple) iTunes service to sell the company’s music.
a few weeks ago, EMI and online retailer Amason (Amazon.com) announced a similar cooperation. This may lead to other record giants follow suit.
, however, is set up at other complaints. In my opinion, the relationship between CD and download music, like the digital image printed by the retailer and the relationship between the photos printed on the home laser printer. It’s really good for a retailer to print digital photos, but is it worth it?
there is some evidence that consumers do not often use Apple’s iTunes to download music, but they usually buy CD into the MP3 player. At the very least, older consumers (not older people) are like this.
, however, Mulligan is relatively optimistic about the future of online music sales. He believes that by 2011, online music sales will become the largest proportion of music content sales revenue, sales will reach about 1 billion 500 million euros.
however, his research shows that people in the network business in the future there are still uncertain attitude to a certain extent, and the earlier optimism has not mentioned in the same breath.
Jupiter research said that, fundamentally, the European demand for online payment of content and services is very small, and may continue to do so.
in the future, people will want online content free. In fact, in most categories, people’s demand for content is falling. Because consumers through experience, realities and limitations have been aware of the content of the "online payment". This led to a prediction that, by 2011, non paid audience will far exceed the paid audience. The study shows that "in all the content and service audience, only 14% of the total